What Sellers Get Wrong About Pricing a Home in Columbus

What Sellers Get Wrong About Pricing a Home in Columbus

Mistake #1: Pricing Based on What You Need, Not What the Market Will Pay


This is the most emotionally understandable pricing mistake, and one of the most costly.


Sellers often have a number in mind—what they need to net to pay off the mortgage, fund the move, or reach a financial goal. That number is real and it matters. But buyers have no way of knowing it, and no reason to care about it. They are comparing your home to every other home available at that price point.


If your number requires you to price your home at $425,000 in a neighborhood where comparable homes are selling for $385,000 to $395,000, the market will tell you clearly and quickly that the math doesn’t work—usually by ignoring your listing entirely.


The more useful question is not “what do I need?” but “what will a qualified buyer pay for this home in this condition, in this neighborhood, right now?” A good listing agent will give you an honest answer to that question even if it’s not the number you were hoping for.



Margaret Lipp | REMAX Premier Choice

Serving Upper Arlington, Grandview, Dublin, Worthington, Clintonville, Hilliard, Powell, and all Central Ohio communities




This post is for general informational purposes. Market conditions vary by neighborhood and change over time. Consult a licensed real estate professional for guidance specific to your home.

A woman in a tan jacket is smiling with her arms crossed.

Margaret Lipp.

REALTOR® LIC#2014004838

margaretlipp312@gmail.com

614-537-2992

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